My first ‘big girl’ job post-grad was a true testament to my insatiable desire for challenge. I joined a team of two creative, experienced strategists and spent a few years learning, growing, and contributing to major company growth—YoY new biz growth, revenue growth, and headcount increases. There, I got experience working with Slack, Impossible Foods, Copilot Training, among some other really cool, quickly growing startups.

From there, I spent a few amazing years at BarkleyOKRP—where I learned more than I thought possible in just 3 and a half years. Among many things, one of the most important lessons I took from Barkley was how to execute. It’s tough enough to land a good idea. It’s even tougher to bring it to life. It requires collaboration, tactical + big-picture thinking, an ability to project manage, and run about 30 subtasks within one portion of one idea of one channel of the campaign. Not everybody can do it. I’ve proved to myself I can.

Spectacle and Barkley were my building blocks. My time at Charlotte’s Web has been about proving that I’m not only a strategic thinker, but an executional powerhouse.

On my first day at Charlotte’s Web, I heard these words: “the good news is — we’re launching a brand campaign for the first time in six years. The bad news is, we have to be live by October 1st. I had 84 days to onboard, become an expert on a complex brand, learn how to work with a new team, and develop a strategic brief, kickoff, and launch a full-funnel brand campaign.

So I dove in.

On October 1st, we went live with a full-funnel campaign that increased sales, garnered press interest, and turned quiet channels back on.

It’s why I love the seemingly impossible challenge. Because at the other side of the finish line, I can look back at the work and think to myself ‘I actually just did that.’